top of page

Transforming Dialogues to Deals: Crafting Email Campaigns that Resonate

Once upon a time in the world of marketing, they said "content is king". Fast forward to today, it's more like "conversion is the coronation". With brands increasingly seeking to hire designers, outsource projects, and locate that perfect creative agency near them, mastering the art of email campaigns that convert is becoming a vital piece of the engagement puzzle.

Through this tome of epistolary wisdom, we intend to provide your brand with a valuable step-by-step guide and a versatile template bundle for crafting email campaigns that convert. This is not merely about writing emails, it's about weaving narratives, starting conversations, and building bridges between your brand and your audience - one email at a time.

Step One: Know Your Recipient

Dive into the psyche of your audience. Are they emerging artists waiting for their breakthrough opportunity or established designers hunting for innovative platforms to showcase their talent? Understanding who is at the receiving end of your email is the first big step.

Step Two: Craft Your Subject Line

Your subject line is not just the first impression—it's the doorman at Club Conversion. Saturn could complete another orbit around the sun waiting for them to notice the 'open email' button, or they could click instantly, drawn in by your engaging subject line. Make every word count!

Step Three: Respect the attention span

Brevity is the best policy! Your email should get to the point before the reader's attention decides to bail. You might think detailing every competency of Saday's web app, Android app, and iOS app is crucial, but lifting the veil gradually often works wonders.

Step Four: Call to Action (CTA) - The Winning Shot

An email without a CTA is like a story without an ending - unsatisfying. You've hooked them with the subject, reeled them in with the content, now it's time for the winning shot. Your CTA should be distinct, intriguing and simple. Let the reader slide smoothly into the next step.

Step Five: Follow-ups - Because Persistence Can Be Endearing

It takes seven impressions to create a vivid memory—and I believe conversion works on similar principles. However, take care not to blitzkrieg your readers with a barrage of annoying follow-up emails. Being subtly persistent can indeed be endearing.

Using the Template Bundle

Whether you're looking to hire a designer for personalised branding or trying to find a designer to add an artistic touch, Saday's template bundle saves time and helps you stay consistent. Fill in your specific details while retaining the general structure and watch responses roll in.

While we've talked about the how-to of email campaigns here, it's equally crucial to add a dash of originality. Let your brand's personality shine through - be quirky yet professional, cute but informative, empowering, yet relatable.

If Banksy sent emails, everyone would open them, not just because he’s a renowned artist but because he adds a dash of intrigue to everything he does. Make sure your emails shine with your unique approach!

In essence, each email you send out has the potential to be a masterstroke that cements your brand's position in the industry. That's not just a good marketing strategy, it's an art form in itself. Irrespective of the canvas, whether it’s Saday or Fiverr, each stroke counts. So, remember, each time you hit 'send', you're not merely dispatching an email—you're launching a potential game-changer. Get started, and happy mailing!

1 view0 comments
bottom of page